Hutchida.

Hutchida

Daniel Hutchings

Design Engineer

Senior design engineer based in Lanzarote, Spain. I scope and build AI-powered web interfaces, scalable Next.js applications, and data visualisations for founders and global brands.

Experience

Hutchida

Founder · Design Engineer

2023–Present

  • Lead engagements end to end from discovery through launch, working directly with founders and operators.
  • Design and build marketing sites, web apps, and AI-powered tools with Next.js and modern frontend tooling.
  • Integrate CMS, CRM, and AI platforms, and optimise for performance, accessibility, SEO, and conversion.

FGS

Lead Frontend Developer

2023–Present

  • Lead frontend developer on Fergus, an enterprise AI chat platform built with Next.js and Mastra. Developed the complete frontend application from scratch, integrating LLM streaming, AI agent orchestration, and tool-call visualizations.
  • Delivered complex collaborative features including workspaces with real-time sharing, conversation branching, and a unified prompt library.
  • Established advanced E2E testing with Playwright and CI integration.

AKQA Berlin

Senior Front-end Developer

2021–2024

  • Key React/Next.js developer on global enterprise websites for Jägermeister, Dr. Oetker, Occhio, and Unilever.
  • Worked with GraphQL across multiple CMSs including Contentful, Hygraph, Dato, and Shopify.
  • Implemented tracking for GTM and configured sites for SEO requirements.
  • Improved the code review process with templates and best practice, and streamlined tech recruitment.

LexisNexis UK

Automation Developer & Digital Editor

2015–2021

  • Built React dashboards and browser plugins to monitor content health and improve search and customer experience.
  • Developed automated web scraping and redline comparison pipelines for EU/UK retained law, HMRC manuals, and Market Tracker.
  • Automated editorial workflows with Python and XML, saving hundreds of hours across weekly highlights, Getting the Deal Through, and Simon's Tax Cases.

Projects

A selection of recent work across AI platforms, global brand sites, and internal tooling.

  1. FergusJan 2025 – Present
    • Building an AI assistant platform for research consultants in Next.js, using Assistant-UI for the chat interface and Mastra on the backend for threads, agent selection, and streamed tool calls.
    • Focused on frontend integration of streamed tool-call responses and real-time visualisations of structured outputs.
    • Contributed to a collaborative workspace feature for organising and sharing research workflows, while shaping a scalable frontend architecture as more agent capabilities are added.
    Next.jsReactAssistant-UIMastra
  2. Reputation IQOct 2023 – Dec 2024
    • Key frontend developer on a Next.js/TypeScript reputation-tracking platform that gave internal stakeholders and external research consultants insight into how organisations were perceived.
    • Built bespoke dynamic chart components to visualise Looker/LookML data, and reusable React components for the Looker Marketplace so research teams could embed visualisations in their workflows.
    • Established a scalable, modular frontend architecture that balanced performance with ease of integration.
    Next.jsReactTypeScriptLookerLookML
  3. Beauty AcademyApr 2023 – May 2023
    • Main developer for an AI-focused event website showing schedules, background, and further reading for Unilever internal stakeholders.
    • Built with Next.js, TypeScript, SCSS, and Dato CMS, translating Figma designs into React components.
    • Added a Stable Diffusion prompt-builder interface where delegates could select attributes to generate images dynamically.
    Next.jsTypeScriptSCSSDato CMSStable Diffusion
  4. New Digital HomeJun 2022 – May 2023
    • Part of a six-developer team rebuilding Jägermeister’s global site to add direct-to-consumer Shopify sales.
    • Built React components from an atomic Figma design system in Storybook, implemented navigation, login/registration forms, CMS content models, semantic versioning in CI/CD, and GTM/JSON-LD configuration.
    • Wrote GraphQL queries, adapters, and resolvers to fetch and shape data efficiently from Contentful and Shopify.
    Next.jsReactStorybookSCSSShopifyContentfulGraphQL
  5. OcchioMar 2023 – May 2023
    • Consulted AKQA Berlin’s design team on frontend issues for Occhio’s new website, which was implemented by the client’s incumbent dev team.
    • Advised on image optimisation, video quality expectations, and font implementation so designs survived the build.
    CSSJavaScriptImage optimisationFont implementation
  6. Jägermeister RetainerJun 2021 – Feb 2023
    • Main developer maintaining Jägermeister’s React/Express/Contentful website across multiple markets.
    • Tweaked class-based React components, built new components and content models, supported content creators during campaigns, managed redirects in Azure, and configured Google Analytics.
    ReactExpressContentfulAzureGoogle Analytics
  7. MitosisApr 2022 – Jul 2022
    • Part of a three-developer team building a Next.js/DatoCMS website for an internal AKQA NFT project connecting established and emerging digital artists.
    • Built React components and integrated MetaMask wallet login so users could receive NFT tokens for the raffle.
    Next.jsReactDatoCMSMetaMaskNFT
  8. Dr OetkerAug 2021 – May 2022
    • Part of a twelve-developer team that built a React component library from Figma designs, published privately on NPM and consumed by a separate Next.js UI repository.
    • Used Storybook for isolated component previews, GraphQL with Hygraph (formerly GraphCMS) for data, Tailwind with Styled Components for styling, and Algolia for search.
    • Owned banners, site map, cookie banner, GTM tracking, CMS content models, and more.
    Next.jsReactStorybookTailwindStyled ComponentsHygraphAlgoliaGraphQL
  9. ContentHubMar 2019 – May 2021
    • Devised an automated process to monitor and improve content health across 500,000+ legal and tax articles, covering broken links and content currency.
    • Wrote Python scripts with Pandas, NumPy, and Beautiful Soup to process daily CSV metadata into statistics that powered internal dashboards with timelines and charts.
    • Automated summary email reports to content teams, leading to a significant drop in customer complaints about stale or broken content.
    PythonPandasNumPyBeautiful SoupDashboards
  10. LexisThisSep 2020 – May 2021
    • Created a Chrome extension in vanilla JavaScript that lets Lexis researchers search Lexis content directly from any external webpage, displaying results in a sidebar.
    • Took the extension through to publication in the Chrome Web Store.
    JavaScriptChrome Extension
  11. Content TeleporterFeb 2020 – Oct 2020
    • Built a Vue.js app that sits inside the Arbortext XML editor, letting content creators search and copy reusable legal clauses without leaving their workflow.
    • Backed by a daily Python script that harvests relevant clauses from the content set.
    Vue.jsPythonXML

Services

  • AI Product Frontend

    Interfaces for agentic platforms: streaming chat, tool-call visualisations, and LLM integrations that feel fast and intentional.

  • Design Engineering

    Designs that survive the build. From Figma to Next.js with craft, accessibility, and performance intact.

  • Web Apps & Architecture

    Scalable React and Next.js systems, CMS integrations, dashboards, and data visualisations.

About

Hi, I'm Dan

I'm a frontend developer and design engineer with a passion for creating interfaces that are fast, accessible, and genuinely useful. With a strong background in Next.js, React, and TypeScript, I've built enterprise-level websites and web applications for global brands like Jägermeister, Dr. Oetker, and Occhio, as well as AI-powered platforms that bring complex agent interactions to life.

My work ranges from polished small business websites and scalable design systems to real-time dashboards, data visualisations, and LLM-powered tools. Whether I'm refining typography, architecting a component library, or wiring up streamed tool-call responses, I care about the same things: clarity, performance, and making the end result feel effortless for the people using it.

A native English speaker with conversational Spanish, I run Hutchida as a small studio from Lanzarote in the Canary Islands. I'm always interested in collaborations, so feel free to get in touch.

Daniel Hutchings
Daniel Hutchings

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